To Be Honest: Lead with the Power of Truth, Justice and Purpose

A Book by Ron A. Carucci 

To Be Honest - Ron Carucci

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Under what conditions will your colleagues and employees tell the truth, behave fairly and act with purpose at work?


(and when will they lie, cheat and be selfish?)

Based on a 15-year longitudinal study, To Be Honest explains how four factors (clear identity, accountability, governance and cross-functional relationships) affect honesty, justice and purpose within a company

When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest. 

But when done well, the organization is 16x more likely to have people tell the truth, behave fairly and serve the greater good.

To Be Honest shares the stories of leaders who have acted with purpose, honesty, and justice even when it was difficult to do so – including in-depth interviews with CEOs and senior executives from companies like Patagonia, Cabot Creamery, Microsoft, Best Buy and many more.

Filled with real-life examples, To Be Honest offers actionable steps, practical tools and approaches that any leader or manager can use to create a successful culture of purpose, honesty and justice.

Avaliable on:

Why Are Truth, Justice and Purpose More Important than Ever?

54%

Of companies have experienced material drop in trust

66%

Of consumers would switch brands if they believed the company served a greater purpose

50%

Of newly appointed executives feel that politics undermines their ability to trust their new peer set

14.5%

How much ethical companies outperform their counterparts on the S&P 500

Download the new and expanded To Be Honest Index Here

Meet the Author

Ron A. Carucci has a 30-year track record helping CEOs and executives tackle the challenges of strategy, organization and leadership in 25 countries, and for more than 100 companies. 

He is co-founder and managing partner at Navalent. He serves on the advisory board of Ethical Systems at New York University, previously served as associate professor of organizational behavior at Fordham University Graduate School and adjunct at the Center for Creative Leadership. 

Ron is a sought after speaker, a regular contributor to Harvard Business Review, Forbes, and author/co-author of eight books.

Ron is a sought after speaker, a regular contributor to Harvard Business Review, Forbes, and author/co-author of eight books. You can watch his Speaker Reel here.

Learn how Hubert Joly took Best Buy from the brink of bankruptcy to a profitable, thriving and purposeful company

Who is To Be Honest For?

CEOs & Entrepreneurs

Those striving to create and lead companies in a purpose-driven way - carving out a path of profitability, better relationships, personal and business growth.

Senior Executives

Those trying to shape environments where people bring their whole selves to work; where it's safe to tell the hard truths, and in which people thrive on a shared sense of purpose

Employees

Those looking to live greater lives of purpose and contribution; who want to find and use their voice to serve a greater good; who want to find the courage and skill to speak up for what matters to them.

Videos

1
Introducing To Be Honest
Introducing To Be Honest
2
Building Your Honesty Muscle - Introduction
Building Your Honesty Muscle - Introduction
3
Honesty is a Muscle One: Be Who You Say You Are
Honesty is a Muscle One: Be Who You Say You Are
4
Honesty Muscle Two: Put Dignity and Justice into Accountability
Honesty Muscle Two: Put Dignity and Justice into Accountability
5
Honesty Muscle Three: Make Sure your Decisions are Transparent
Honesty Muscle Three: Make Sure your Decisions are Transparent
6
Honesty Muscle Four: Building Unity across your Organization
Honesty Muscle Four: Building Unity across your Organization

Moments Of Truth

1
Moments of Truth - Episode 1 - Hubert Joly, Katya Andresen, hosted by Ron Carucci
Moments of Truth - Episode 1 - Hubert Joly, Katya Andresen, hosted by Ron Carucci
2
Moments of Truth - Episode 2 - Sanyin Siang, David Nayfeld - hosted by Ron Carucci
Moments of Truth - Episode 2 - Sanyin Siang, David Nayfeld - hosted by Ron Carucci
3
Moments of Truth - Episode 3 - Kim Scott, Jamil Zaki hosted by Ron Carucci
Moments of Truth - Episode 3 - Kim Scott, Jamil Zaki hosted by Ron Carucci
4
Moments of Truth - Episode 4 - Rob Bilott and Adian Tirtanadi hosted by Ron Carucci
Moments of Truth - Episode 4 - Rob Bilott and Adian Tirtanadi hosted by Ron Carucci
5
Moments of Truth - Episode 5 - Amy Edmondson and Allison Schlobohm hosted by Ron Carucci
Moments of Truth - Episode 5 - Amy Edmondson and Allison Schlobohm hosted by Ron Carucci
6
Moments of Truth - Episode 6 - Riaz Patel and JeNae Johnson - hosted by Ron Carucci
Moments of Truth - Episode 6 - Riaz Patel and JeNae Johnson - hosted by Ron Carucci
7
Moments of Truth - Episode 7 - Dr. Tiffany Jana and Elliot Haspel hosted by Ron Carucci
Moments of Truth - Episode 7 - Dr. Tiffany Jana and Elliot Haspel hosted by Ron Carucci
8
Moments of Truth - Episode 8 - Ed Townley and James Logan hosted by Ron Carucci
Moments of Truth - Episode 8 - Ed Townley and James Logan hosted by Ron Carucci
9
Moments of Truth - Episode 9 - John Rosling and Sarah Gaither
Moments of Truth - Episode 9 - John Rosling and Sarah Gaither
10
Moments of Truth - Episode 10 - Tiffany Archer and Ruthie Kim
Moments of Truth - Episode 10 - Tiffany Archer and Ruthie Kim
11
Moments of Truth - Episode 11 - James Detert and Mary Slaughter
Moments of Truth - Episode 11 - James Detert and Mary Slaughter
12
Moments of Truth - Episode 12 - Jonathan Haidt & Leland Thompson
Moments of Truth - Episode 12 - Jonathan Haidt & Leland Thompson
13
Moments of Truth - Episode 13 - Vincent Stanley & Jada Curry
Moments of Truth - Episode 13 - Vincent Stanley & Jada Curry
14
Moments of Truth - Episode 14 - Ryan Honeyman & Janet Ahn
Moments of Truth - Episode 14 - Ryan Honeyman & Janet Ahn
15
Moments of Truth - Episode 15 - Bernard Banks & Jay Van Bavel
Moments of Truth - Episode 15 - Bernard Banks & Jay Van Bavel
TED Interview - How To Have Purpose At Work

Learn what it takes to develop your courage and voice at your workplace, and what creates workplaces that are more filled with purpose and meaning. How do we address purposelessness, anxiety, ambivalence, and futility when we work? By growing our abilities and skills to speak truth, seek justice, and create and fulfill a sense of purpose, we can make our workplaces into spaces where we live our values.


TED Interview - How Honestly & Purpose Are Tied To Business Success

Many of the most highly successful companies have found that success and profitability is tied to being purpose-driven places where employees can thrive with honesty, fairness, and transparency. Companies struggling with these often get a rude awakening or find themselves under duress. Learn how companies can start to see when significant change is needed, and begin to take the needed steps to better bridge stated company values with actual company behaviors.

Articles/Podcasts

Franklin Covey | Honest Leadership

Organizational Honesty

To Be Honest | Being Human

Build Your Reputation as a Trustworthy Leader

How to Actually Encourage Employee Accountability

4 Ways Lying Becomes the Norm at a Company

A 15-Year Study Reveals Why The College Admissions Scandal Was Inevitable

What to Do When You’re Caught in a Lie (Even an Unintentional One)

How to Mentor Someone Who Has Manipulative Tendencies

How Systems Support (or Undermine) Good Decision-Making

How Patagonia’s Purpose Is Once Again Raising The Bar On Doing The Right Thing

Behind The Scenes Of Best Buy’s Record-Setting Turnaround With Hubert Joly

What to Do When Your Boss Betrays You