To Be Honest: Lead with the Power of Truth, Justice and Purpose
A Book by Ron A. Carucci
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Under what conditions will your colleagues and employees tell the truth, behave fairly and act with purpose at work?
(and when will they lie, cheat and be selfish?)
Based on a 15-year longitudinal study, To Be Honest explains how four factors (clear identity, accountability, governance and cross-functional relationships) affect honesty, justice and purpose within a company
When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest.
But when done well, the organization is 16x more likely to have people tell the truth, behave fairly and serve the greater good.
To Be Honest shares the stories of leaders who have acted with purpose, honesty, and justice even when it was difficult to do so – including in-depth interviews with CEOs and senior executives from companies like Patagonia, Cabot Creamery, Microsoft, Best Buy and many more.
Filled with real-life examples, To Be Honest offers actionable steps, practical tools and approaches that any leader or manager can use to create a successful culture of purpose, honesty and justice.
Why Are Truth, Justice and Purpose More Important than Ever?
54%
Of companies have experienced material drop in trust
66%
Of consumers would switch brands if they believed the company served a greater purpose
50%
Of newly appointed executives feel that politics undermines their ability to trust their new peer set
14.5%
How much ethical companies outperform their counterparts on the S&P 500
Meet the Author
Ron A. Carucci has a 30-year track record helping CEOs and executives tackle the challenges of strategy, organization and leadership in 25 countries, and for more than 100 companies.
He is co-founder and managing partner at Navalent. He serves on the advisory board of Ethical Systems at New York University, previously served as associate professor of organizational behavior at Fordham University Graduate School and adjunct at the Center for Creative Leadership.
Ron is a sought after speaker, a regular contributor to Harvard Business Review, Forbes, and author/co-author of eight books.
Ron is a sought after speaker, a regular contributor to Harvard Business Review, Forbes, and author/co-author of eight books. You can watch his Speaker Reel here.
Who is To Be Honest For?
CEOs & Entrepreneurs
Those striving to create and lead companies in a purpose-driven way - carving out a path of profitability, better relationships, personal and business growth.
Senior Executives
Those trying to shape environments where people bring their whole selves to work; where it's safe to tell the hard truths, and in which people thrive on a shared sense of purpose
Employees
Those looking to live greater lives of purpose and contribution; who want to find and use their voice to serve a greater good; who want to find the courage and skill to speak up for what matters to them.
Videos
Moments Of Truth
Learn what it takes to develop your courage and voice at your workplace, and what creates workplaces that are more filled with purpose and meaning. How do we address purposelessness, anxiety, ambivalence, and futility when we work? By growing our abilities and skills to speak truth, seek justice, and create and fulfill a sense of purpose, we can make our workplaces into spaces where we live our values.
Many of the most highly successful companies have found that success and profitability is tied to being purpose-driven places where employees can thrive with honesty, fairness, and transparency. Companies struggling with these often get a rude awakening or find themselves under duress. Learn how companies can start to see when significant change is needed, and begin to take the needed steps to better bridge stated company values with actual company behaviors.