To Be Honest: Lead with the Power of Truth, Justice and Purpose
A Book by Ron A. Carucci
Featured In...
Available On
Endorsements for To Be Honest
Under what conditions will your colleagues and employees tell the truth, behave fairly and act with purpose at work?
(and when will they lie, cheat and be selfish?)
Based on a 15-year longitudinal study, To Be Honest explains how four factors (clear identity, accountability, governance and cross-functional relationships) affect honesty, justice and purpose within a company
When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest.
But when done well, the organization is 16x more likely to have people tell the truth, behave fairly and serve the greater good.
To Be Honest shares the stories of leaders who have acted with purpose, honesty, and justice even when it was difficult to do so – including in-depth interviews with CEOs and senior executives from companies like Patagonia, Cabot Creamery, Microsoft, Best Buy and many more.
Filled with real-life examples, To Be Honest offers actionable steps, practical tools and approaches that any leader or manager can use to create a successful culture of purpose, honesty and justice.
Why Are Truth, Justice and Purpose More Important than Ever?
54%
Of companies have experienced material drop in trust
66%
Of consumers would switch brands if they believed the company served a greater purpose
50%
Of newly appointed executives feel that politics undermines their ability to trust their new peer set
14.5%
How much ethical companies outperform their counterparts on the S&P 500
Meet the Author
Ron A. Carucci has a 30-year track record helping CEOs and executives tackle the challenges of strategy, organization and leadership in 25 countries, and for more than 100 companies.
He is co-founder and managing partner at Navalent, based in Seattle, Washington. He serves on the advisory board of Ethical Systems at New York University, previously served as associate professor of organizational behavior at Fordham University Graduate School and adjunct at the Center for Creative Leadership.
Ron is a sought after speaker, a regular contributor to Harvard Business Review, Forbes, and author/co-author of eight books.
Who is To Be Honest For?
CEOs & Entrepreneurs
Those striving to create and lead companies in a purpose-driven way - carving out a path of profitability, better relationships, personal and business growth.
Senior Executives
Those trying to shape environments where people bring their whole selves to work; where it's safe to tell the hard truths, and in which people thrive on a shared sense of purpose
Employees
Those looking to live greater lives of purpose and contribution; who want to find and use their voice to serve a greater good; who want to find the courage and skill to speak up for what matters to them.
Videos
Learn what it takes to develop your courage and voice at your workplace, and what creates workplaces that are more filled with purpose and meaning. How do we address purposelessness, anxiety, ambivalence, and futility when we work? By growing our abilities and skills to speak truth, seek justice, and create and fulfill a sense of purpose, we can make our workplaces into spaces where we live our values.
Many of the most highly successful companies have found that success and profitability is tied to being purpose-driven places where employees can thrive with honesty, fairness, and transparency. Companies struggling with these often get a rude awakening or find themselves under duress. Learn how companies can start to see when significant change is needed, and begin to take the needed steps to better bridge stated company values with actual company behaviors.
Articles/Podcasts
How to Actually Encourage Employee Accountability
4 Ways Lying Becomes the Norm at a Company
A 15-Year Study Reveals Why The College Admissions Scandal Was Inevitable
What to Do When You’re Caught in a Lie (Even an Unintentional One)
How to Mentor Someone Who Has Manipulative Tendencies
How Systems Support (or Undermine) Good Decision-Making
What to Do When Your Boss Betrays You
Press Inquiries & Contact Information
For press and publicity inquiries regarding To Be Honest, please contact [Person] at [Email]
A Message From the Author
❝We humans come hardwired with a deep-seated need to matter. We want to know that our existence has significance. But when that need goes unmet, we default to indulging the counterfeit version of that need: to look like we matter.
Looking smart, put together, competent, and “good” to others becomes the need we pander to when the former isn’t satisfied. And when you confuse one for the other, compromise becomes all too easy, and you have stepped onto a slippery slope.
And what happens when we don’t back away from the slope? We slip…❞
Ron A. Carucci
About Navalent
Navalent is an executive coaching and consulting company – with a 30-year track record helping some of the world’s most successful leaders tackle challenges of organizational design, strategy and leadership.
Their clients include McDonald’s Corporation, Starbucks, Microsoft, Cadbury, Edward Jones Investments, Abbvie, Lamb Weston, Citibank, Del Monte Foods, Johnson & Johnson, ADP, the CIA – and many more.
To date Navalent has helped executives at over 100 companies, in 25 different countries, and on 4 different continents.
Interviews with top leaders reveal what it takes to build purpose-driven companies of honesty and justice.
